Anvil Marketing Services
We know how frustrating it is to have a business website that does not generate enough customers, clients or patients. No doubt, that is why you are here and we have good news for you. With a little help, our services will help your website and other web properties become a valuable asset to your business. When we apply just some of the small business marketing techniques outlined below you will see an improvement in a very short time.
We run a free consultation service which aims to help you understand more about how your website can add value to and help you in your business. We would also like to discuss your social media presence as this is such an important part of today’s marketing landscape. We consider our business clients as partners because we work closely with them in order to get the better exposure they need. Our search engine optimization (SEO) services improve their website’s visibility and popularity online. If you do not have a website yet our experienced team can design one for you.
Search Engine Optimization
Search engine optimization (SEO) is extremely important yet often overlooked. It all starts with solid keyword research. The idea behind SEO is to get your website ranked in the first page of Google search results. This is where you will get all your natural (organic) traffic without paying a penny in advertising. 45% of this organic traffic hit the number 1 placed website. Additionally, people are more inclined to click on organic search results rather than paid advertising so this is where you want to be.
There are two main areas of SEO. On page SEO and off page SEO. We can discuss this with you in more detail when you claim your free consultation. We will also prepare a report pointing out where improvements can be made to your on page SEO efforts and outline the steps you could be taking to improve your off page SEO.
Off Page SEO – Social Media
Off page SEO primarily involves social media and backlinking. You should build up many backlinks through articles, press releases, videos and social media marketing which encompasses Facebook, Pinterest, Twitter, LinkedIn, YouTube and other popular platforms. These marketing campaigns revolve around the creation of unique content that generates attention and promotes conversation.
This is the beginning of your business branding and in turn generates interest about you and your business and leads prospects back to your website. This means that as individuals and businesses, you can connect to your target markets directly and very effectively. These are powerful marketing tools and are definitely here to stay!
In order to take advantage of the social media boom we can help you by building you a presence in any one or many of the social media platforms. In each we will do all the ground work for you getting you friends, followers, subscribers and video views where applicable. These will all be part of the network you should be building and we can create for you. The larger and more varied the network the better.
Content syndication is a part of any small business marketing campaign. This is where, after consulting you, we prepare articles, press releases and other writings which are then published to multiple sites across the internet. We create and distribute keyworded content related to your business. This gives massive exposure for your website across multiple online platforms and also pushes your website up in the rankings.
Video marketing is huge and increasing in popularity day by day. It is a wonderful way to get your marketing message out to your potential customers and clients quickly. A promotional video campaign can make a huge difference to the amount of visitors to your website and business premises.
Mobile devices, iPads, iPhones, Kindle readers, smartphones etc. are all used to access the internet in ever growing numbers. What is evident is that users use local searches for seeking restaurants, dentists, plumbers and a whole variety of other local businesses and services.
The problem is that the vast majority of websites are not optimized for mobile devices The result is that users click off your website and on to one of your competitors. However, it is a situation that we can quickly rectify for you. Our mobile websites give your viewers very easy ways to get in touch with you. Read more about mobile optimization.
Facebook Business Page
Facebook is where you need to have a presence. If you have a Facebook page that is great but if not we can build one for you. Once you have your Facebook Fan Page built you can make a special offer to your visitors. We can set up your Facebook account, create a Fan Page and customize it for coupons of your choice. You can read more about social media.
QR codes are relativity new for marketing local businesses. They can be used in a large variety of ways both online and offline. You can send someone to your website, Facebook Page, YouTube videos or Twitter profile, in fact any url of your choice. Yoy can connect to emails, telephone numbers and from your business card when anyone scans it with their phone they easily add your contact details into their phone.
You can also print QR codes on anything printable so you can be found from almost anywhere! Scan the image and see where it takes you.
You can read more about QR Codes here
Your web visitors are more than just a number of visitors to your website. They are your potential clients and customers who you can reach out to and market your business and products. Moreover, you will see if your website is successfully reaching out to the right people and how well they are responding to your marketing campaigns on your website.
Our email management service means you will be able to send and track the performance of all your communications. We have other value-added services such as email newsletters and special promotions that promote loyalty among your current customers and help convert potential customers.
Web Design & Hosting
Our professional team of web designers can make you a website to promote your business. We will advise you on domain name selection and our recommended web hosting service. Naturally your new website will be search engine optimized during its construction which will give you many more benefits than most websites right from the start.
The internet is constantly changing and at a rapid rate too. We change with it so there is always more to add to the description of our services. It is necessary for your business marketing to change too if you want to compete in today’s tough market conditions.
We know our search engine optimization systems work and with our individual a custom package we guarantee results so you can be sure that you will accomplish much more for your business.
There’s A Lot More…
That was merely an overview of our services. There are many more details involved in our small business marketing services. Please read our Frequently Asked Questions for more information.
If you have specific requirements and would like a custom built Small Business Marketing Package, including a new website if necessary, then click here to contact us .