Local Business Marketing Makes Use Of Press Releases
Your local business marketing plan should include the use of press releases. Press releases are an underestimated resource by local business owners. Writing press releases are good for getting noticed online directly and also for getting good backlinks.
How To Make Use Of Press Releases In Small Business Marketing
Press releases seem to be one of those things other people do and many local businesses owners either have not thought of using them or they think they need to have something particularly noteworthy to say.
However, this is a common misconception and once you know how press releases work you can use them to really give your website and your local business marketing a quick boost in the search engine rankings.
Google, Yahoo and Bing love press release sites as they carry authority so, in turn they will give your press release a good page ranking. If you are concerned about writing press releases, there is nothing to worry about as you do not have to write about anything earth shattering. An article about your business written in an objective 3rd party style is all that is required.
Here are a few ideas you can use to create press release articles:
• New services offered
• Industry developments
• New products introduced
• Professional association news
• New contacts won or completed
• Corporate and Community Events
The Use of Press Releases For Backlinking
In most in your press release you can leave a contextual backlink or two. This is where your keyword/s are linked back to your website and these are the good quality type of backlinks that it is best to look for next to .edu and .gov backlinks.
In a press release campaign, we start with one press release site, build up a portfolio of press releases. Then, submit other press releases to more press release sites. this way you enjoy the benefits of a wider online presence and the good quality backlinks that you will get to your local business website.